Coderian’s function is to make things simple ( Simplicity++ ) through complexity reduction (Complexity- – ). Coderian embraces simplicity in design, coding and every aspect of business. Simple logo(<>) represents this.

Coderain loves small company sizes for three reasons. One, freedom to think creatively. Two, deep relations with people. Three, more time to work than managing work & workplace.

For Coderian, coding is not work but sports. Coderian applies best practices and uses best tools. Coderian can code for Textbox-> Property-> ClassMember-> DBColumn.

Title is borrowed from Steve McConnell’s book “Code Complete”, we learnt lot about software development best practice from that book. 

Coderian puts customer at the center of everything. Coderian delight customers through empathic solutions. Coderian focuses on right design(>) and rest left to coding(<).

Coderian’s work is not clerical but specialized. It is eminently practical. Mostly happening outside the office. It is more of a blue(<) collar job.

Coderian appreciates gender equality at work. That’s why pink & blue (<>). Pink ( > ) on the right because women are always right 🙂 & for men only option is left( < ) :(.

Coderian makes work more fun than a boring routine. Coderian avoids tension through a lighter mood. Coderian finds a way to emotionally excite customers.

Coderian uses technology for human benefits & comfort. Coderian don’t use technology for harmful consequences. Coderian uses ML and AI to make a positive difference.

Coderian is a combine, digital and analog, thinker. Coderain’s work is more than API & screens. It is about  the real world, real things & humans.

Coderian knows that people, not businesses, use software. Hence builds personal software. Coderian easily differentiate user preferences to build tools for the right persona.

Coderian value attention management than time management. Real productivity comes from attention & focus. Coderian aims for focus and clarity  rather than multitasking and hustling.

Coderian strives to build relationships based on trust and respect. Don’t want it on sales tricks and techniques. Don’t even want to be salesman.

In employee performance, there is a trade-off between skill & will gap. Coderian never have a will gap. Coderian takes help to fill skill gaps.

Coderian’s great place to work is not just offices. It also includes bedrooms, drawing rooms, cottages and other personal places. Value performance over place.

Coderian selects technology only if that makes sense. Don’t select it because it’s trending. Coderian knows that trend is temporary & two letters from “end”.

Coderian always aim for quality over quantity. Coderian continuously releases small and better chunks of work than bulky releases. Coderian don’t hoard design & code.

Coderian prefer job meaning over job hopping. Coderian prefer job satisfaction over stress. Coderian wants to become a long term associate, like static variables.

Coderian loves recursion in business also. Coderian favours repeat and referral business. Repetition strengthens relationships and removes frustration and saves time, effort and money. 

Coderian follow processes to solve problems. Coderian don’t follow processes for the sake of process. Coderian dare to adjust and improve processes whenever required.

Coderian never gets frustrated with mundane and routine tasks. Coderian always automates those tasks. Automation is Coderain’s key to reduce errors and improve speed.

Coderian always visualise the end state for any work. Coderian measure & channelized all effort toward the end state. Coderian can identify and fix effort-drain.

“To live is to learn” is Coderian’s motto to remain curious, informed and updated. Coderian learns from every interaction, every spring and every project.

Coderian is a news breaker. Either good or bad, never withhold any updates. Coderian never hide knowledge or create dependencies. Prefer warning over error.

Coderian aims for a project success. Coderian loves to celebrate clients’ success. Coderain makes every project win-win-win-win – win for self, colleague, company and client.