Our Identity Says Everything About Us

We help you realize your digital dreams through coding & design thinking.

Story of 2 Colors

" Coding & Design Thinking "

It's Simple Because We Embrace Simplicity

Our logo is very simple because we consider our job is to reduce complexity and make things simple. We embrace simplicity in design, in communication, in coding and every aspect of business. Complexity and trend comes with cost hence we prefer simple design and easy to understand code.

<> is for Coding, That's Our Passion

Coding is not a work for us but a sport hence we don't get tired of doing it. Coding excites us, energizes us and entertain us. We wear both the hat of investigative and conventional programming.

Less of (< ) Coding and More of ( > ) Design

Over use of technology is costly affair hence we focus to refine design first.

Blue & Pink For Gender Equality

We appreciate gender equality at work, in tech to be specific. Pink ( > ) on right because woman is always right 😀 and man has no choice left hence blue on left ( < ). 😀

Pink Because We Are Interesting, not Boring

We are curious and creative and that's how we solve problems.

Blue Because We Are Disciplined

We are committed and disciplined in execution.

Pink is for Humanity, We Are pro-Human

We use technology to make positive difference in the peoples' lives. We believe every business is for human (user/customer) human should be at the center of every business solution. We use technology for human and not vice versa.

Blue is for Technology, We Are Not anti-AI

We appreciate and use all advanced technology to reduce cost, save time and eliminate errors. We are there for automations, ML and AI.

We transform the transformer

HFESA is federated authority to transform and optimize human wellbeing in Australian businesses. HFESA applies theory, principle and design methods to improve human-computer interactions. 
HFESA choose us to transformed their technology. We successfully transformed HFESA’s business system from legacy static  to open source MVC based highly configurable platform.


Coderian is a software product engineering, application development and technology consulting company. For start-ups to enterprises, we leverage our technical expertise to prototype, validate and productized software solutions. We work in diverse industries from farm to finance with diverse product owners and founders.


We Are Part Of Communities

You can meet us at various tech and industry events, where we share our knowledge and learn new things with aspiring coders, industry veterans and other likeminded people.

Startups and enterprises appreciate our support and contribution via tech hackathons, workshop and accelerator programs. Our mentoring and consulting efforts are part of our socially responsible attitude.

We’re generally watchful for occasions that are significant to the work that we do and the businesses in which we work.


Your Reliable Technology Launch Partner

We are innovators and success makers

We are digital innovation craftsmen

We are coding enthusiasts

We are catalyst in building our clients’ future

We are your reliable technology launch partner

Our Work Philosophy

We are diverse team of engineers, analysts and project managers, we enjoy our work following some of the proven work philosophy.

80/20 Rule

We always follow 80/20 rule ( or the Pareto Principle ) while creating prototypes, performance engineering, complexity reduction excercise and other activities. This helps us to focus on what is the most important area for end user, at the same time gives us execution speed.

Checklist For Everything

Our team uses simple checklists for all the activities to boost efficiency and reduce errors. Checklist approach is very simple though very powerful in creating bug free program and subsequently smooth deployment. In short, it helps us to develop discipline with small things that extend to bigger priorities.

Productivity = Energy x Time x Focus

We always give equal importance to all productivity levers and believe that time, energy and focus drive towards predictable future products. This helps us to stay mentally on task and eliminate distractions, develop time budget to get most done during workday and reduce clutter in the workspace.

error: Content is protected !!