Best Google Marketing & Advertising Company Sydney [2021]

We Create Advertisements That Capture Your Full Attention.

Best Google Marketing & Advertising Company Sydney [2021]

10X Higher results in our spectrum of Google Marketing and Advertising Services that include: Google Search Ads, Youtube Video Advertising, Google Display Ads, Google Shopping Ads and Ads Remarketing. We help you achieve your Goals
1. Drive more traffic to your website
2. Increase your business visibility locally, nationally or globally
3. Boost your brand awareness and increase sale
4. Accurately measure and track advertisement result

keeping in mind two rules
Rule 1: Top Rank at Lowest Cost.
Rule 2: Never Forget Rule 1.

We Are Google Only Advertiser.

Over the years we have developed expertise in advertising on various Google platforms. We’d also tried other platforms but we got good results for our client on Google hence we are Google Only advertiser. We don’t do Facebook, Linkedin, Instagram or any other social media marketing. 

Google Only Advertiser

In this page you’ll know all about advertising on various Google platforms. It’s not a technical tutorial but a GUIDE for Sydney businesses like you.
Let’s start..

When it comes to paid google marketing, always REMEMBER following points.

Point No. 1. It should be your business’ sales CYLINDER and not a sales funnel.

CylinderVs Funnel

Point No. 2. It is an ongoing EXPENSE, not a one time investment.

ExpenseVs Investment

Point No. 3. It doesn’t improve the site’s organic search ranking (SEO).

PPC Not Helpi in SEO
There are many digital marketing companies in SYDNEY which provide Google Ads services and they are chasing every potential customer for their businesses. So, it is natural for you to evaluate them and understand the Google Ads services in detail. Here you go with the complete guide for your Google Advertising journey.

What is Google Advertising ?

Google Advertising is a type of internet marketing and advertising in which advertisers display ads on Google, Youtube and different other websites.

Google Ads Type

Google charges you fees each time someone clicks on your ads. That’s why it is also known as Pay Per Click(PPC)  advertising.

PPC Advertising

Google Advertising is another way to improve your business visibility in  the Google search page result(SERP). The organic way is to improve visibility through search engine optimization (SEO).

PPC vs SEO

Having said this, let’s move to find the right Google Ads service for your business.

Which Google Ads Service is Best for You?

There are many pay per click platforms available, but the most popular is Google Ads (formerly Google AdWords). You can run your online advertisement campaign on any of this : 1. Search, 2. Youtube, 3. Shopping, 4. Display network, and 5. Remarketing

Adwords became Ads

1. Search : Google Search campaign is the most popular form of online advertising. This is suitable if you want to get in front of customers when they’re searching for businesses like yours on Google Search and Maps.

Google Search Ad

2. YouTube : YouTube ads campaign delivers a higher return on investment (ROI) than television commercials in 77% of studies. It offers in-stream, overlay cards, sponsored card and in-display advertising, showing ads before users watch a video on YouTube. This campaign type is good for branding.

Youtube Ads

3. Shopping : Also known as Product Listing Ads (PLAs), if you are e-commerce  businesses then a shopping campaign is the best solution to drive more sales and revenue through the website.

Shopping Ad

4. Display Network: Also known as Banner Advertising. This campaign type can be a relatively cheap method of exposing your brand to large numbers of potentially relevant audiences.

Display Network Ads

5. Remarketing: PPC remarketing, also known as retargeting, allows advertisers to remarket to past visitors through the Google Display Network using text, image or video.

Remarketing Ad

I can tell you from experience that no single campaign type is perfect for online marketing. You need to try a combination of the available options based on your business type and budget. Let’s check how much Google Ads cost.

how Much Does Google Advertising Cost in 2021?

Properly managed Google Ads campaigns are inexpensive ways of marketing. Primarily, there are two types of cost 1. Bills you pay to Google 2. Charges you pay to Advertising Company or Google Ads Agency

1. Bills you pay to Google
Google charges you fees everytime someone clicks on your ad or views your video ads. This fee is called Cost-per-click (CPC). CPC rate is determined by the bidding process and you don’t have control on the rate except setting your maximum rate amount. These rates differ on the basis of industry and advertising platform. You may get a high level idea on the 2021 rate from the below table.    

Campaign Type Measurement Rates
Google Search
Per Click
0.5$ to 20$
Youtube Video
30 Sec View
2$ to 10$
Google Shopping
Per Click
0.3$ to 1.2$
Display Network
Per Click
1$ to 2$
Search Network
Per Click
< 1$

2. Charges you pay to Advertising Company in Sydney
Advertising company is an experienced Google Ads professional who will help you prepare your ads. campaign and will execute it on your behalf. Most of the Google Ads agencies in Sydney are very transparent in their charges. As per 2021 scenario, they charge you one time setup fees and regular campaign maintenance charges, it could be either fixed or % of your monthly Ad budget. In certain cases, Google Ad agencies also charge you for website modifications, known as landing page optimization.    

Cost Type One Time/Per Month Rates
Campaign Setup Free
One Time
300$ to 1500$
AD Monitoring Fee (%)
Per Month
10 to 20% of Monthly Bill
Ad Monitoring Fee (Fixed)
Per Month
400$ to 2000$
Website Optimization Charge
One Time
400$ to 1500$

Can I control my Ads Budget?
Yes, you can control your Google ads spend. You need to specify this to Google Ads service agency about your daily marketing spend. Your monthly budget roughly comes to around 30 times of your daily budget.

Ad Monthly Budget

Things to Consider while Selecting Best Advertising Company

Online paid marketing is an expensive experiment. It may cost you handsome money if it’s not managed properly. Three things to consider while selecting your advertising partner.
1. Saving 2. Saving and 3. Saving.
There is no typo here. Let’s understand them one by one.

1. Saving on Setup Cost
Your advertising company has to spend time and effort to prepare your campaign, write good advertisement copies and analyze pricing. This doesn’t come free of cost but it shouldn’t cost you a fortune. Best Google marketing company looks for continued success for your online campaign and eventually regular earning in terms of commision/monthly fees, it is not after hefty setup fees.

Google Search

200$ - 300$

Youtube

150$ - 250$

Display Network

250$ - 300$

Shopping

Depends on no. of product

2. Saving on Ads Management Fees
Ads management fees is your monthly expense hence it should be under control. Ad management is smart work and needs to be rewarded on the basis of performance. You may refer below rates to get good understanding of fees, performance parameter is not considered here.s

Monthly Ad Spend Management Fee
Up to 1000
300
1001 - 2500
500
2501 - 5000
700
Above 5000
Case-to-Case

3. Saving on Website Maintenance Charges
Good advertisement brings visitors to your website and your website converts that visitor to customer. If that is not happening then you have to modify/optimize your webpage/website. These types of changes are iterative in nature hence should not cost you much.

Only Content

$100

Content + Design

$200

Content + Contact Form

$250

Things to Avoid While selecting an Advertising company?

1. Don’t get sold on flashy reports
Google provides a lot of inbuilt reports, hundreds of combinations of data and parameters. These reports are not the creativity of your digital marketing company. Some of the reports are confusing too. Don’t get impressed by colorful reports/excel worksheets.

Google Reports

2. Over analysis of competitor
As the saying goes “Analysis is paralysis”. If your Google Ad agency always talks about your competitors keywords, their bids and their positions then you need to relax and think. You are in the online market space to win new customers or respect for the brand and not to fight/defeat competitors. If your agency is taking you to full-blown war with competitors then it will be a very costly affair for you. Hence beware!

Competitor Analysis

3.Overdose of meetings, calls and emails 
You are hiring agency to get job done and not to generate extra work for you. Any good marketing company can understand your business offerings, strength and weakness in one or two meetings. They don’t expect you to be always with them all the time. Overdose of communication will take your time away from your primary activity and eventually impacting your business badly.  

Meetings

Reasons for Not Getting Sales Despite Advertising

1.Right Ad Wrong Place 
Any advertising campaign is only successful when you show your ad to the right people and at the right time. Right ad at right place, also called ad targeting, is also essential for google marketing. You can customize ads to target the right audience by understanding their locations, gender, age group, devices, preferred channel and right time for ad display. In brief, ensure that your right ad is not at the wrong place.

Wrong Place

2.Bad Ad Copy 
Ugly headlines and poor ad text distract visitors from clicking your ads. Visitors don’t find anything compelling or interesting in your offer so they refrain from taking next step. Make sure your advertisement headlines are powerful and very catchy. It should show immediate benefits to visitors hence prompt them to take the next step of visiting your website.

Bad Ad Copy

3.Mediocre website 
All your effort of hunting and shouting  goes in vein if it not backed by user friendly website. If you are expecting to ad viewer will directly inquire you about your product/service then chances are very deem. They do as much as possible investigation about your offering, credibility and expertise from your website. If they failed to get good impression from website then you are sure shot on losing end. So, make sure that your website are well organized and well maintained.

Mediocre Website

By-products of Best Google Advertising Campaign?

1. List of Very Powerful Keywords for SEO 
Google Ads offers a lot of data for analysis, keywords are one of type such data. Infact, it is best practice to do Google Ads advertising before your plan for SEO. Remember that high click-through-rate on keywords also cost you more money because there is heavy competition for those types of keywords. You can plan to include such keywords in SEO.

List Of Keywords

2. Saves Lot of Time 
As per Google’ official reports, the search engine receives around 15% fresh search queries everyday. Some of the industry terminology, vocabulary and common phrases evolve very fast. Google Ads gives you the opportunity to test your search hypothesis in no time, in fact it is your business fastest feedback machine. 

Saves Time

3. Detail Customer Insight  
All your effort of hunting and shouting  goes in vein if it not backed by user friendly website. If you are expecting to ad viewer will directly inquire you about your product/service then chances are very deem. They do as much as possible investigation about your offering, credibility and expertise from your website. If they failed to get good impression from website then your are sure shot on losing end. So, make sure that your website are well organized and well maintained.

What is the Role of Keywords in google Ads?

Like Search Engine Optimization (SEO), everything start with keyword in Google Advertising. If you and your Google Ads agency have good knowledge of business then you’ll have competitive strategy for keywords. The main goal of good keywords strategy is to get right kind of inquiry and avoid wastage of your ad budget.

Search Keywords
These are the list of keywords relevant to your business offerings. Make sure that your ads are using the right keywords so that when customers search for your services or product your ads appear in the Google search engine result page (SERP).

search keyword

Negative Keywords
Your budget may get wasted if you don’t filter out irrelevant or negative keywords from the search query. Your ad agency may need your help in identifying negative keywords. This is the main neglected area where people waste a lot of money without getting any direct or indirect business benefit.

Negative Keywords

Query and Keyword Grouping
When people search something on Google or Youtube, they just don’t use direct keywords but they search using phrases or questions, called search query. Perfectly grouped keywords in phrases or questions improves chances of getting your ads in front of the right kind of audience.

Keyword Grouping

Deciding When search Campaign is Right for You

As you know that Google offers many avenues to advertise your business viz. Google Search, Youtube, Shopping Ads and Display Networks. Million dollar question arise when to use Google Search Campaign. Here you go with the answer..

Ticket Size is Big
Every click in Google Search costs you a good amount of money. It could be from 50cent to 20$. Not necessary that you get a sale on each click. Having said that If your profit margin per customer is very low then Google Search campaign may not give you good Return on Ad Spending.

BigTickets

You Already Know Your Customers
Google search ads work best when they are targeted properly. Google Ads console allows you to set every detail of the targeted customers like demography, geography, timings etc. When ads are properly targeted you will enjoy low cost and high return.

You Have Very Good Landing Page
Google ads message brings your potential customers to your website but the responsibility then transfers to the landing page of the advertisement. If your web pages provide the solution claimed in the Google ads message then you are getting good out of your ads spend. The right balance between ads message and landing page is the key to success.

Is Marketing using Google Advertisement relevant in 2021?

Google is the defacto platform when it comes to finding stuffs on the internet. It is leading in every area of internet search. Since its inception Google has evolved and advanced in the search technology, in 2021 it is still undisputed leader of the search technology with more than 90 percent market share. It offers range of options for advertising for text search, Google map search, Youtube video search and voice search.

Text Search
Text based search is still preferred way of querying internet. Over the years of business Google has introduced many innovative and unique way of assisting internet surfer to find information on internet. Google constantly advance its search algorithms with Artificial Intelligence to improve relevance of search. Google has employed best of the technology to query vast databases in no time. 

GoogleTextSearch

Youtube Video Search
With the recent growth of mobile penetration and reduction in data charges helped in advancement of video based content. Youtube, Google’s video platform, is the undisputed leader when it comes to hosting video content. In 2021, YouTube is providing various options to advertise using video ads.

YoutubeVideoSearch

Google Map Local Search Ads
Nearly 40% of the mobile based searches are location related hence Google in 2021 made changes to show ads during these type of searches. Innovation like PROMOTED PIN are designed to help your business stand out in the crowd. Google Maps advertising help businesses with physical location to grow by making it ridiculously easy for people to find them online.

GoogleMapAds

Google Voice Search or Google Assistant
Google Voice Search is growing its popularity among the masses due to its ease of excess and regional language search facility. Google Assistant helps users wherever they are and whatever devices they are using, making it truly personal assistant. It provide instant answers to queries on phone, speaker, watch, car and TV.

google-voice-search

What are the Latest Trends of google Ads Platform?

Google regularly changes its advertising platform and accordingly some rules to advertise on this platform. These changes or trends are in response to the online marketing advancement in general and for the benefit of advertisers in particular. Google wants to simplify advertising, tracking and conversions. Some of those trends are explained below for your understanding.

Image Extensions
In July 2021, Google made ads image extension feature available to all advertisers, irrespective of sector, size and region. When you specify an image extension it dynamically fetches the image from the landing page and will show it alongside search ads to attract more customers. Advertisers will not have direct control over images. This newest enhancement is an exciting way to improve ads visibility.
GoolgeAdsImageExtension

Local Business Promotion
Google’s local advertising is not new though it has improved to the level that you can optimize to reach your core and specific marketing goals. With local campaigns you can promote your physical stores across the Google properties including Google Maps, Youtube, Search Network and Display Network.

GoogleLocalPromotion

Enhanced Video Action Campaign
TrueView for action campaigns based on standard ad group is a common ad type on YouTube. This will be gradually getting replaced by more advanced Video Action Campaign types. Video action campaigns use responsive ad groups and it serves ads across Youtube’s home feed, Video partners and watch feeds. In short, Video action campaigns let you show ads on YouTube and on other partner websites and apps.

GoogleVideoActionCampaign

Our Best Google Marketing Services in Sydney

google_ppc_logo

PPC Audit and Strategy

Our PPC Audit process starts from understanding audit objective, coverage, negative keywords and leading to data analysis. We systematically build cost-effective bidding strategies tailored for each campaign.

Keyword-Research-Key

Keyword Research

This is the most important task in the overall PPC advertising process, here we identify keywords to bid on that are most likely to result in click.

Seo-Performance

Competitor Analysis

Analyze your industry or market by completing a competitor analysis, which allows us. to evaluate your business against the competition.

Seo-Performance_Seo

Ad Relevance

To save more on ad cost we ensure that advertisement and linked pages are relevant to each other. This will also decrease waste clicks.

conversion-rate-optimization

Conversion Rate Optimization

We ensure that landing pages are optimized for content organization and smooth flow, it must direct visitors to desired exit points of inquiries or sales.

order_tracking

Continuous Tracking and Reporting

Tool based tracking of all the campaigns for their effectiveness and ROI. Regularly reporting the out to come to client to fine tune the ads.

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