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C<>DERIAN ☚ Do you know this special word?
It's Coderian, rhymes with Indian, Australian, European.
We invented this word for coder & design thinker who design
technology for humans and not vice versa. We are Coderian.
We transform the transformer
HFESA is federated authority to transform and optimize human wellbeing in Australian businesses. HFESA applies theory, principle and design methods to improve human-computer interactions.
HFESA choose us to transform their technology. We successfully transformed HFESA’s legacy static business system to open source MVC based highly configurable platform.


Our Perfect Start – Design thinking
A perfect start demands an understanding of customer needs and behavior, B2B and B2C relationship differences and even clear difference between a customer and a user. Design thinking makes this possible. Hence, it is at the center of everything we do. Design thinking also gives us a tool to think creatively, work collaboratively and prototype rapidly.
Innovative Solution - Focus on function, not just form
Innovation doesn’t come easily to most companies. What looks like innovation is often a continuous improvement of previous forms rather than an improvement of the core function. We focus to optimize the function ignoring the form. With “BothBrain” – creative and commercial – approach, we work together with customers and users from idea conception all the way to testing and scaling an innovation.


Immersive experiences – What we design, people desire
Delighting customers by improving experience at individual interaction touchpoint is a challenge. Through design thinking and storytelling, we move from touchpoints to user journey mapping and deliver improved customer experiences.
Personalization
Customer forgets other things, but never forgets interactive and valued experiences. Our excellence in analytics enables us to build capabilities for personalized digital customer engagements.
Conversational Interfaces
What if human and computer have mutual conversation? We make it possible using our expertise in Voice Interface Design, NLP and Machine Learning.
Complexity Reduction – Superior value at inferior cost
Technology transformation is both a blessing and a curse depending on a company’s ability and desire to adopt and deploy the emerging tech into existing product offerings. We help to manage this prime complexity lever through simplicity, automation and clean code implementation.
Simplicity
For us, the end being quality software product that is easy to use and easy to work with. We simplify software product through design consistency, good use of semantics and proper use of well-known culture markers.
Automation
We build reliable software, which allows companies to concentrate on more value-adding initiatives, which are imperative for the growth. Through in-built RPA, we help companies to streamline workflow, implement auto-remediation, eliminate errors and reduce chaos.
Low Technical Debt
We want our software product simple inside out. Our architects choose right framework & tech-stack and developers follow standard coding practices to ensure that developed code is clean and doesn’t carry technical debt.

Leveraging Emerging Tech – Deliver the future, today
The leveraging of the emerging and powerful tech helps our customer to create new, innovative business models, grow sales and gives business competitive edge. Emerge tech acts as a catalyst to demand generation, customer experience, operational efficiency and agility. At Coderian, we help businesses leverage the power of following emerging technologies to achieve the best business results.

"You truly get out what you put in. No bullshit. I've tried many development and marketing agency in last 15 years but they ended up being terrible. I found Coderian in April,2018 and working with them since then. Very transparent and economic service giving best results in terms of business leads. I am very satisfied with their services"
John, FlashFreight Logistics | Visit Client Website